As humans, 85% of our perception occurs through our visual sensory receptors. IN early childhood development we begin to associate certain things with certain appearances, yet it is impossible for these elements to always alight. NOT Materiality is an exploration in extreme misalignment to study the potential of creating new associations. Creating a non-natural visual and tactile pairing creates a commonality within the people experiencing this phenomena due to the sheer fact that the experience is new to everyone.
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